top of page
toms
one for one
buy one send one, partners for peace
PORTFOLIO
WORK
Software
After Effects
Illustrator
Photoshop
Premiere Pro
The Goal
To design an interactive campaign based on the One Club Social Brief: Partners for Peace.
The Significance
Consumers can send their old tennis shoes to outposts across the globe with a prepaid shipping label included in every purchase.
about
the project
ART DIRECTION/ STOP MOTION/
DIGITAL & VIDEO PRODUCTION/ EXPERIENTIAL/ INTERACTIVE CAMPAIGN/ MOTION GRAPHICS
The Young Ones competition highlighting TOMS One for One donation model. Consumers can send in their previously worn shoes using the prepaid shipping label with every shoebox. Put in an old pair of shoes, apply the free shipping label & help families in need worldwide.
about
the process
Digital, motion, print & video content was built for the campaign highlighting the shipping label, free of cost to the customer. The stop motion was shot on a DSLR digital camera, content created for the case study & social media. The Buy One Send One campaign won the One Club, Young Ones: Student Merit Award in 2017.
bottom of page