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slow
& low
bottled old fashioned
since 1884
PORTFOLIO
WORK
Software
Illustrator
InDesign
SketchUp
The Goal
To design modular product displays, staging & seating that is packable for an ongoing mobile, 1978 Chevy G20, van activation.
The Significance
The DIY screenprinting & overall custom activation emphasizes
Slow & Low's makers, artists and builders lifestyle.
about
the project
ART DIRECTION/ ENVIRONMENTAL/ DIGITAL & PRINT PRODUCTION/ EVENT/ EXPERIENTIAL DESIGN/ PITCH & PRESENTATION
To create a vintage, mobile pop-up that features various functions. Faux speaker boxes create modular seating, product displays & staging. The stand alone bar & shades showcase screen-printed branding. The van tour campaign can be followed on the S&L website, featuring one-of-a-kind events.
about
the process
3d renders were built before sending to the fabricator. Building in SketchUp allowed for complete customization and ensured that the activation packs up in a 12' trailer. Prints were sized in Illustrator before the screen-printing process. Creative, Account & Lifestyle, Market & Experiential Plan decks were built in InDesign. Merchandise such as custom jean jackets were designed in Illustrator.
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