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space
art explosion
digital campaign for
artists in los angeles
PORTFOLIO
WORK
Software
Illustrator
InDesign
Photoshop
The Goal
To design a digital campaign to bring artists together virtually & to raise money for charity.
The Significance
To create SPACE for artists to share their work, sell their work through auction & raise funds
for No Kid Hungry.
about
the project
ACTIVATION/ ART DIRECTION/
DIGITAL, SOCIAL, EMAIL PRODUCTION/ VIRTUAL EVENT/ EXPERIENTIAL/ MOTION GRAPHICS
The Art Explosion Event series has brought over 1,000 artists working in various mediums for the purpose of raising funds for the greater good. Gathering over 5,000 attendees and raising over $10,000. Content was posted & shared across multiple platforms during the pandemic.
about
the process
Content built for social & its own hashtag to track digital submissions. Simplistic digital designs promote the series across platforms, creating enough clarity while keeping the interpretation vague to inspire each artist's unique imagination. Digital assets, designed with the swipe feature in mind, were produced in various sizes; repeated, stacked headlines evoke a sense of urgency with effective animation.
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