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nyx
diner
beauty pop-up for NYX professional makeup at mel's diner in los angeles
PORTFOLIO
WORK
Software
Illustrator
InDesign
Photoshop
The Goal
To design a week-long diner takeover featuring NYX Professional Makeup lip combos.
The Significance
Build brand awareness featuring affordable, top-selling lip combos at an iconic Los Angeles diner.
about
the project
ACTIVATION/ ART DIRECTION/
DESIGN DIRECTION/OOH/
EXPERIENTIAL/VISUAL MERCHANDISING
A Y2K-inspired diner takeover featuring themed decor, a pink photo-op car, and a limited-edition menu in collaboration with Paris Hilton. The first 75 guests each day, starting at 10:00 AM, received a free exclusive NYX lip kit box. Mel's on Sunset Blvd, August 2026.
about
the process
Decks were kept up to date for key stakeholder approval of overall design elements: staff t-shirts, awnings, photo booths, car wrap, menus, table clings & window decals, created around the IYNYK campaign showcasing top-selling lip combos.
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