top of page
venice
of america
cannabis infused sparkling water
PORTFOLIO
WORK
Software
Illustrator
InDesign
Photoshop
The Goal
To build a timeless design architecture for the Venice of America brand that personifies the new Venice spirit.
The Significance
The organic shapes embody confidence, authentic expression, fluid creativity and symbolize controlled rebellion.
about
the project
ART DIRECTION/ BRAND & IDENTITY/ DIGITAL & PRINT PRODUCTION/ BRAND STRATEGY/ PITCH & PRESENTATION/ ILLUSTRATION
Based on the historic Venice canal district, Venice of America. Focusing on the pillars of modern Venice Beach culture: health & wellness, creative expression, and rebellious freedom. Visually communicate the cannabis liberation into a beverage format that is balanced and widely acceptable.
about
the process
Organic shapes drawn in Illustrator; each flowing form reflects the spirit & diversity of the subcultures within Venice. Blue hues emphasize trust, confident expression, and fluid creativity. For the logo, a textured, eccentric–slightly gritty display typeface– is paired with a clean geometric san-serif font for contrast. The custom redesigned “n” in Venice ensures clarity and legibility.
bottom of page