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roxy on
the beach
pop-up experience at
hotel del coronado and more
PORTFOLIO
WORK
Software
Google Slides
Illustrator
InDesign
Photoshop
SketchUp
The Goal
To design a beach pop-up, with digital and print announcements for various Roxy markets and
summer events.
The Significance
Complimentary summer colors and wave-like forms symbolize beach motifs– waves, blue skies and sunshine.
about
the project
ART DIRECTION/ PRINT, DIGITAL, EMAIL & SOCIAL PRODUCTION/ ENVIRONMENTAL/ EVENT PRODUCTION/ EXPERIENTIAL DESIGN/ IMAGE MAKING/
PITCH & PRESENTATION
Custom flags, banners, surfboards and a shaded pop-up was built for a two week long activation at the Hotel del Coronado. Digital & print flyers were produced for
the campaign and additional Roxy events across the US.
about
the process
3d renders allowed the client to envision the pop-up for venue approval. Banners and shades were designed with Illustrator before importing into SketchUp to build to scale.
Digital & print flyers designed & produced for daily events in Illustrator, InDesign
& Photoshop. Digital flyers, banners & posts were shared by surf shops across the US, creating buzz around the brand during the summer months. Slides were shared for quick review and client approvals.
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