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recess
beverage
west coast activation
concept and pitch
PORTFOLIO
WORK
Software
Google Slides
Illustrator
InDesign
Photoshop
SketchUp
The Goal
To design a mobile activation
and pitch deck that focuses on product sampling, product education and brand awareness.
The Significance
Expressing the brand's look &
feel while referencing playground motifs that explore the concept of an Adult Recess.
about
the project
ART DIRECTION/ BRAND
STRATEGY/ EXPERIENTIAL DESIGN/ PRESENTATION & PITCH/
ILLUSTRATION & ICON
Concept & strategy for a mobile activation that provides brand education, sampling
& awareness. The use of gradients, clouds, and playful lounge atmosphere reflect
the tagline, "calm, cool, collected." The
deck showcases tiers that allow for further customization & design flexibility.
about
the process
Modular jungle gym inspired display racks provide multiple functions; the pole systems were built in SketchUp. Ingredient placards, branding and signage designed in Illustrator before sizing in 3d software. The various colors, gradients, type & clouds reflect the brand's visual identity. The deck title cards were built with InDesign before importing into Google Slides for quicker editing capabilities.
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