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pasadena
city college
2020-2021 drive-thru commencement ceremony
PORTFOLIO
WORK
Software
Google Slides
Illustrator
SketchUp
The Goal
To design a first ever drive-
thru graduation ceremony for Pasadena City College.
The Significance
The custom gradients & shapes were built to bring joy and celebration to the campus in a larger than life way.
about
the project
ART DIRECTION/ ENVIRONMENTAL/
PRINT PRODUCTION/ EVENT/ EXPERIENTIAL DESIGN/ PITCH & PRESENTATION/ ILLUSTRATION
Large signage and directionals were built for the drive-thru commencement at Pasadena City College. Colorful gradients contrast against the campus' scenery, creating unique focal points & surprises throughout the journey.
about
the process
Shapes drawn in Illustrator were imported into 3d software to size accordingly. Colors & gradients were pulled from the campus' color guide. PCC survey quotes and words were used directly from the students and placed onto the variety of shapes. Design vignettes and the production manual were organized in Google Slides.
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