top of page
man of
the woods
justin timberlake's album release pop-up
PORTFOLIO
WORK
Software
Illustrator
Photoshop
SketchUp
The Goal
To design an original half gallery half cabin space, separated with custom tears. For JT's album release pop-up shop in SOHO New York.
The Significance
Connecting the album artwork
and message to the pop-up space & experiential campaign.
about
the project
ART DIRECTION/ ENVIRONMENTAL/
DIGITAL & PRINT PRODUCTION/ EVENT/ EXPERIENTIAL DESIGN/ IMAGE MAKING
Custom white pedestals, wall hooks and shelving feature 16 custom products
that were sold for the album launch. The all-white gallery space contrasted with
the cabin build-out with tears that feature the elements of the woods. The Man of the Woods Tour hit $100 million in sales, and its Merch collection sold out.
about
the process
Large decals blacked out the windows keeping the drop hidden from outsiders until its reveal date, adding mystery and hype to the campaign. The merch was displayed as elevated art objects, the gallery placards were built with InDesign. The branded online store featured in white mimic the gallery as the digital posts offered dates without location.
bottom of page