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stuck
on ulta

ooh campaign for NYX Professional Makeup 

PORTFOLIO
WORK

Software

Illustrator
Photoshop
Blender
Premiere

The Goal

To design a OOH campaign for The Face Glue Primer & Setting Spray in collaboration with Ulta Beauty. 

The Significance

Build brand awareness of the new primer & setting spray sold at Ulta Beauty. 

Pivot_NYX Makeup_CHI HIT POP_005.jpg

about
the project

ACTIVATION/ ART DIRECTION/
DESIGN DIRECTION/OOH

An OOH campaign to highlight the launch of The Face Glue Primer & Setting Spray and to connect it back to Ulta Beauty. Bus wraps & video ads ran in New York Times Square & around nearby Ulta Beauty stores. 

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