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ulta
cue the new
in store activation alongside
promo table design
PORTFOLIO
WORK
Software
Illustrator
Photoshop
InDesign
SketchUp
The Goal
Create an in-store event & promot table featuring NYX Rithickulous Brow Mousse.
The Significance
Build brand awareness of the new brow product launch at Ulta Beauty.
about
the project
ART DIRECTION/ BRAND DESIGN/ DIGITAL & PRINT PRODUCTION/
VISUAL MERCHANDISING/ ACTIVATION/RETAIL EVENT
Interactive stations: the Thick-O-Meter scratch-off, education cards, stickers, & photo booths with props à la Brow Bootcamp, plus a promo table. Interactive event with free giveaways to drive sales & brand awareness during the exclusive launch period at Ulta Beauty.
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