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ulta
flc

beauty pop-up for NYX Professional Makeup at FLC beauty world

PORTFOLIO
WORK

Software

Illustrator
InDesign
Photoshop
SketchUp

The Goal

To design a week-long pop-up at Ulta FLC Beauty World for NYX Professional Makeup. 

The Significance

Build brand awareness featuring the new launch of Smushy Lip Balm.

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about
the project

ACTIVATION/ ART DIRECTION/
DESIGN DIRECTION/OOH/
EXPERIENTIAL/VISUAL MERCHANDISING

A pop-up booth design & concept for the launch of Smushy Matte Lip Balm at Ulta's FLC beauty world event. Utilizing Illustrator & SketchUp to create the Smushy world.  

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