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ulta
flc
beauty pop-up for NYX Professional Makeup at FLC beauty world
PORTFOLIO
WORK
Software
Illustrator
InDesign
Photoshop
SketchUp
The Goal
To design a week-long pop-up at Ulta FLC Beauty World for NYX Professional Makeup.
The Significance
Build brand awareness featuring the new launch of Smushy Lip Balm.

about
the project
ACTIVATION/ ART DIRECTION/
DESIGN DIRECTION/OOH/
EXPERIENTIAL/VISUAL MERCHANDISING
A pop-up booth design & concept for the launch of Smushy Matte Lip Balm at Ulta's FLC beauty world event. Utilizing Illustrator & SketchUp to create the Smushy world.
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