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astroworld x dover street
travis scotts' collaboration at dover street market
PORTFOLIO
WORK
Software
Illustrator
Photoshop
SketchUp
The Goal
To design & fabricate custom merch displays, signage, & concrete foliage for the Travis Scott Astroworld pop-up & to provide renders for the venue.
The Significance
Rustic textures & aquarium tank build-out creates an unusual spectacle. Red poppies breaking through concrete symbolize the merch drop take-over.
about
the project
ART DIRECTION/ ENVIRONMENTAL/
PRINT PRODUCTION/ EVENT/ EXPERIENTIAL DESIGN
Astroworld launched at Dover Street Market, in LA. The merchandise displays, signage, and aquarium tank were all
built with sturdy distressed copper bases that gave them weathered appeal. Hype was generated by featuring limited pieces available in store via raffle.
about
the process
All pieces were custom built in SketchUp
to fit the venue's unique space & abide by its fire codes. The foliage inside the case was created by hand on-site. The base was filled with actual soil, smashed concrete and California red poppies. The canvas signage was hand-painted to embody a street–art feel, from stencils built in Illustrator.
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