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duvel moortgat
brewery
quality brewers since 1871
PORTFOLIO
WORK
Software
Adobe Draw (iPad)
Illustrator
InDesign
Photoshop
The Goal
To design pocket maps for a bicycle scavenger hunt in LA
& BK to find Duvel beer across each city.
The Significance
The hand-drawn maps are designed to fold, fit in your pocket & be easy to reference.
about
the project
ART DIRECTION/ ILLUSTRATION/ INTERACTIVE DESIGN/
PRINT & DIGITAL PRODUCTION
Pocket maps for a scavenger hunt-esque beer campaign, partnering with The Brooklyn Circus in Brooklyn & Deus Ex Machina in Venice Beach.
about
the process
Drawn on an iPad, the map features bars
& restaurants across the city that serve Duvel, colored red to highlight. The overall layout was built in InDesign before being printed, scored & folded.
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